Join the Brand
By:Cohen Norty
Published on 2018-09-04 by IdeaPress Publishing
After answering the question, |How and why do consumers adopt brands,| author Norty Cohen takes it the next step with a new question: |How Does Your Brand Become A Sticker On A Laptop?| Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity. Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.
This Book was ranked at 29 by Google Books for keyword the discomfort zone.
Book ID of Join the Brand's Books is o25DswEACAAJ, Book which was written byCohen Nortyhave ETAG "FnEAZ9fo8hU"
Book which was published by IdeaPress Publishing since 2018-09-04 have ISBNs, ISBN 13 Code is 9781940858685 and ISBN 10 Code is 1940858682
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Book which have "220 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "5.0"
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